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JAM Programs and Services
JAM provides a number of programs and services to participating arts groups. You’ll find an overview of our key offerings below and get a sense of how you can make the most of our statewide promotional network! Event and Directory Listings

Members of Jersey Arts Marketers (JAM) are invited to make use of as a central clearinghouse of information on New Jersey's arts scene. The site's Event Calendar and Directory of organizations attract nearly 1 million visitors annually. Registered JAM groups can post unlimited events to the calendar, offer discounts to Jersey Arts Members, maintain an organizational profile in the directory, and benefit from the site's traffic and popularity.

Member Card Program and eSavers

Theaters, museums, and arts centers in JAM frequently offer discounts to the more than 46,000 current Jersey Arts Members. Discounts can be customized for each event submitted to, and organizations benefit from discounted events' highlighted exposure as "Member Deals" on the site.

In addition to standard discounts, groups that extend special "2-for-1" or "50% off" offers are also eligible for inclusion in our monthly "eSavers" email. The email features 12-15 events each month and is distributed to all interested members as a key benefit of membership. A list of eSavers is also accessible from the homepage to offer participating groups added promotion.

Premium Offers

Whereas eSavers are distributed to all of our members by both email and the website, we also encourage JAM groups to extend a variety of Premium Offers only to our higher-level members. These include weekly Flash Sales (last-minute deep ticket discounts, distributed only via exclusive emails); invited dress rehearsals; early ticket sales; and access to any existing member events you have that you'd like to extend to our members.

Premium Offers go only to our paid Premium Member levels. This is a small, dedicated group of less than 2500 members, all of whom have committed to a higher membership level and receive these special deals via email as a main benefit. If you have something you think only these engaged members should receive, or you're trying to fill your seats and would like our help, don't hesitate to reach out!

Flash Sale
Culture Vultures

Through its popular Feature Stories, Video Features, and Podcasts, regularly publishes original content in the form of news articles and behind-the-scenes interviews with the most intriguing arts personalities from and performing in New Jersey. Featuring a rotating staff of contributors, Culture Vultures has featured interviews with Edward Albee, Steve Martin, Ani DiFranco, David Hyde Pierce, Winnie Holzman, Barry Manilow, John Waters and many more. Check back each Tuesday for a new feature story, every three weeks for a new podcast, and once a month for a new video feature. Advertising Opportunity

ArtPride New Jersey, in cooperation with the NJ State Council on the Arts, has partnered with NJ Advance Media to create an exclusive ad package for that is now available for any arts group registered with the Jersey Arts Marketers network.

This content-based package includes:

  • an article that you create or NJ Advance Media creates for you
  • article headline appearing with relevant content
  • enhanced content engagement through targeted display ad campaign
  • in-river and display impressions over 30-day period
  • full campaign performance and metrics provided at end of campaign

  • For additional information, please contact an NJ Advance Media consultant:

    Tracey Brandstatter | 732-902-431

    Denise Cross | 732-439-6288


    Audience Insights Manager (AIM)

    Audience Insights Manager (AIM) puts powerful patron data analysis tools in the hands of nonprofit arts organizations.

    Stop the guesswork and let your data find the target! Start making decisions based on the valuable insights you can gain by subscribing to our community database of more than 1.2 million unique households of qualified cultural consumers.

    Registration for 2019 is now closed.

    Cooperative Media Database

    Each seat in this cooperative media database includes access to the MyMediaInfo platform, a web-based PR solution designed to help you efficiently identify, reach and engage traditional and social media contacts.

    Registration for 2018-19 is now closed.

    Seasonal Campaigns

    Throughout the year, we package themed events as part of some of our seasonal campaigns. Selected events are featured on dedicated landing pages on, in email campaigns, and through traditional and social media, offering extra promotion for the events and the groups presenting them.

    2019 seasonal campaigns include:
    People’s Choice Awards (Jan - Feb)
    Valentine’s Day (Jan - Feb)
    Spring Member Drive (Apr - May)
    Mother's Day (Apr - May)
    Jersey Arts Road Trip (May - September)
    Sounds of Summer (Jun - Aug)
    Halloween (Oct)
    Discover Jersey Arts Month (Oct)
    Winter Holidays (Nov - Dec)

    We invite JAM organizations to submit relevant events to via their online accounts as each campaign approaches. Check for email notices about these opportunities.

    People's Choice Awards

    Organizations registered with JAM may nominate their peers for these annual awards in a variety of categories (i.e. Favorite Theater, Performing Arts Center, Museum, Dance Company, etc). Groups receiving the largest number of nominations by their peers are listed in a widely distributed public voting ballot, which also includes a write-in option. The winners from each category are recognized on our website, with a custom web tile, and with a gold plaque. Winners for the awards are announced annually in March and presented at a special awards breakfast.

    2019 award winners were announced on March 7. Click here for the complete results.

    Discover Jersey Arts Month

    Thanks to the hard work of the New Jersey State Council on the Arts, Governor Murphy proclaimed October to be Discover Jersey Arts Month in 2018!

    To celebrate, we put together an Autumn Arts Guide to fall- and Halloween-themed events happening throughout the month, from pumpkin parties and seasonal shows to eerie exhibits, plays, and more!

    We also encouraged arts fans to get in on the fun and show us where they're discovering Jersey arts with the hashtag #ArtoberNJ.