| AIM is presented by the
ArtPride New Jersey Foundation and New Jersey State Council on the Arts, in partnership with TRG Arts. Additional support is provided by the New Jersey Theatre Alliance.
Audience Insights Manager (AIM) puts powerful patron data analysis
in the hands of nonprofit arts organizations.
Stop the guesswork and let your data find the target!
Start making decisions based on the valuable insights you can gain by
subscribing to our community
database of more than 1.2 million unique households
of qualified cultural consumers.
Upload your patron data to a secure, centralized database using the TRG Data Center tool. Once your data is in the system, we’ll run it against other patron data in the system as well as third-party databases so you can learn more about your audiences’ behavior.
You decide whether you want to share certain segments of your data with other arts groups in the network to expand your audience pool or instead keep all of your data private. Learn more about list sharing options.
Whether you choose to engage in list trading or just use your data for internal research, the insights you’ll gain from AIM will help you target your marketing materials, identify potential new donors, make your case to funders, and guide your programming. There’s really no limit to what you can do with this powerful new information – and AIM lets you have it all for a fraction of the cost of going it alone!
“AIM is instrumental for our marketing,
programming, and development efforts.
It provides affordable access to data that informs organization-wide decisions.”
Pamela Brant | President, Symphony in C
| How much does it cost?
Your annual subscription covers unlimited access to the AIM
web-based Data Center tool.
Update your data, run reports and request lists
-- and do it as often as you like!
|Organization's Operating Budget
||ArtPride Member Rate
|Up to $499,999
|$500,000 - $1.9 million
|$2 million - $5 million
|Over $5 million
When requesting lists from other groups you may incur some minor licensing fees based on the demographic and psychographic filters you pull. These fees never apply to reports you run on your own data and any applicable fees will be clearly outlined before you purchase.
TRG Help Desk support in excess of two hours will incur additional fees. There are never any surprises.
“AIM provides my theatre with marketing and demographic data on our patrons that would cost me
thousands of dollars to acquire any other way. It serves as the cornerstone for our direct mail campaigns,
which are the most cost-effective way for us to market our productions to arts-savvy patrons.
This project saves me time and money, period."
Rick Engler | Director of Marketing and Public Relations, George Street Playhouse
| How do I get involved?
Registration for 2017 closed on January 17, 2017.
The subscription year runs from February 1, 2017 through January 31, 2018.
Please make sure you've completed all of these steps in the registration process:
1) Complete the online registration form (no longer available).
2) Once your registration is processed, submit an online US Postal Service PAF Form to TRG through the automated system.
If it's your first time joining AIM, complete the same process. A member of our team will be in touch to help walk you through your initial data upload process.
"As a staff member of a smaller theatre company, I was initially intimidated by the prospect of uploading all of our patron data into AIM. But the staffs of ArtPride and TRG Arts made the process easy, friendly, and painless. Now all of our audience information is in one place, and I can spend less time locating records and more time analyzing what those records actually mean. Especially for smaller companies,
"AIM is like another very welcome staff member!"
Heather Kelley | Director of Audience Services, Premiere Stages
|Schedule a demo with TRG Arts to see AIM's Data Center in action.
For specific questions, please contact:
"AIM is an important tool for American Repertory Ballet promotions and fundraising efforts.
It allows us to organize our own patron lists and to create targeted mailing lists with ease and accuracy.
The power of AIM combined with the collaborative spirit of the program is
an invaluable asset to our organization."
Alexis Branagan |
Marketing and Digital Media Specialist, American Repertory Ballet