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JAM Programs and Services
JAM provides a number of programs and services to participating arts groups. Youíll find an overview of our key offerings below and get a sense of how you can make the most of our statewide promotional network! Event and Directory Listings

Members of Jersey Arts Marketers (JAM) are invited to make use of as a central clearinghouse of information on New Jersey's arts scene. The site's Event Calendar and Directory of organizations attract nearly 1 million visitors annually. Registered JAM groups can post unlimited events to the calendar, offer discounts to Jersey Arts Members, maintain an organizational profile in the directory, and benefit from the site's traffic and popularity.

Member Card Program and eSavers

Theaters, museums, and arts centers in JAM frequently offer discounts to the more than 40,000 current Jersey Arts Members. Discounts can be customized for each event submitted to, and organizations benefit from discounted events' highlighted exposure as "Member Deals" on the site.

In addition to standard discounts, groups that extend special "2-for-1" or "50% off" offers are also eligible for inclusion in our monthly "eSavers" email. The email features 12-15 events each month and is distributed to all interested members as a key benefit of membership. A list of eSavers is also accessible from the homepage to offer participating groups added promotion.

Premium Offers

Whereas eSavers are distributed to all of our members by both email and the website, we also encourage JAM groups to extend a variety of Premium Offers only to our higher-level members. These include weekly Flash Sales (last-minute deep ticket discounts, distributed only via exclusive emails); invited dress rehearsals; early ticket sales; and access to any existing member events you have that you'd like to extend to our members.

Premium Offers go only to our paid Premium Member levels. This is a small, dedicated group of less than 1000 members, all of whom have committed to a higher membership level and receive these special deals via email as a main benefit. If you have something you think only these engaged members should receive, or you're trying to fill your seats and would like our help, don't hesitate to reach out!

Flash Sale
Culture Vultures

Through its popular Feature Stories, Video Features, and Podcasts, regularly publishes original content in the form of news articles and behind-the-scenes interviews with the most intriguing arts personalities from and performing in New Jersey. Featuring a rotating staff of contributors, Culture Vultures has featured interviews with Edward Albee, Steve Martin, Ani DiFranco, David Hyde Pierce, Winnie Holzman, Barry Manilow, John Waters and many more. Check back each Tuesday for a new feature story, every three weeks for a new podcast, and once a month for a new video feature.

Cooperative Advertising Program

We conduct a number of seasonal cooperative advertising campaigns throughout the year in a variety of media outlets. Pooling the resources of arts organizations and combining them with underwriting funds made available through the Discover Jersey Arts program results in significant savings for the participating JAM groups.

Audience Insights Manager (AIM)

Audience Insights Manager (AIM) puts powerful patron data analysis tools in the hands of nonprofit arts organizations.

Stop the guesswork and let your data find the target! Start making decisions based on the valuable insights you can gain by subscribing to our community database of more than 1.2 million unique households of qualified cultural consumers.

Registration for 2017 closed on January 17, 2017.
The subscription year runs from February 1, 2017 through January 31, 2018

Cooperative Media Database

Each seat in this cooperative media database includes access to the MyMediaInfo platform, a web-based PR solution designed to help you efficiently identify, reach and engage traditional and social media contacts.

Registration is now closed for 2016-2017.

Seasonal Campaigns

Throughout the year, we package themed events as part of some of our seasonal campaigns. Selected events are featured on dedicated landing pages on, in email campaigns, and through traditional and social media, offering extra promotion for the events and the groups presenting them.

2017 seasonal campaigns include:
Peopleís Choice Awards (Jan - Feb)
Valentineís Day (Jan - Feb)
New Jersey Theatre Alliance's Stages Festival ( Mar)
Womenís History Month (Mar)
On the Road (Apr - Aug)
Spring Member Drive (Apr - May)
Autism Awareness Month (Apr)
Motherís Day (Apr - May)
Sounds of Summer (Jun - Aug)
Halloween (Oct)
Discover Jersey Arts Month (Oct)
Winter Holidays (Nov - Dec)

We invite JAM organizations to submit relevant events to via their online accounts as each campaign approaches. Check for email notices about these opportunities.

People's Choice Awards

Organizations registered with JAM may nominate their peers for these annual awards in a variety of categories (i.e. Favorite Theater, Performing Arts Center, Museum, Dance Company, etc). Groups receiving the largest number of nominations by their peers are listed in a widely distributed public voting ballot, which also includes a write-in option. The winners from each category are recognized on our website, with a custom web tile, and with a gold plaque. Winners for the awards are announced annually in March and presented at the New Jersey Tourism Conference.

Winners for the 2017 awards were announced on Friday, March 10 at the New Jersey Tourism Conference. Full details are now available online.

Discover Jersey Arts Month

The month of October was once again been proclaimed
“Discover Jersey Arts Month” by Governor Chris Christie. In addition to getting the word out about the gubernatorial proclamation, we invited the public to show us where they discover Jersey with the hashtag #ArtoberNJ to enter to win weekly DJA.

In addition, individual JAM groups each had the chance to take over the DJA social media pages for one entire day. Many groups took this opportunity to share behind-the-scenes photos and fun tidbits with our followers in celebration of #ArtoberNJ.